We’ve always believed that growth should be intentional. We don’t think of growth as getting bigger for the sake of it. For us, it’s about continuing to refine what we do, expand how we think, and ultimately serve you better.
Over the past few months, a couple of meaningful milestones have happened behind the scenes that we are excited to share with you.
We’re now registered with the U.S. Securities and Exchange Commission
As we’ve grown, we recently transitioned to SEC registration. This transition marks an important and natural next step in our evolution as a firm. While it won’t change your day-to-day experience working with us, it does place us within a formal regulatory framework as a registered investment adviser with the Securities and Exchange Commission.
What does that really mean? In short, we believe SEC registration supports our focus on transparency, consistency, and accountability through additional regulatory requirements. These are all things we’ve always prioritized, but that are now further embedded in how we operate as a firm. It also gives us more flexibility to keep growing and evolving thoughtfully. While our philosophy and approach remain unchanged, this registration reinforces the standards we’ve always held ourselves to.
It’s one of those “you may not notice it, but it matters” kinds of milestones.
Learning alongside experienced professionals in the industry
Erin Itkoe was recently invited to join The All-Star Financial Group (https://asfg.org/), a national study group made up of highly experienced advisors from across the country.
It’s not about recognition as much as it is about perspective and access. The group meets regularly to share ideas, challenge each other to think differently, and stay on the leading edge of planning strategies and investment insights. It provides an opportunity to bring a broader range of perspectives, best practices, and innovative solutions back to our clients.
Why this matters (to you, not just us)
Both of these aren’t just internal milestones. They’re investments in the quality of advice and the experience we provide.
- More structure behind the scenes
- More ideas and perspectives at the table
- The same thoughtful, personalized approach you’ve come to expect
At the end of the day, what matters most hasn’t changed. We remain committed to the same principles that have guided us from the beginning, including thoughtful planning, disciplined investing, and a relationship built on trust. These updates serve to strengthen our ability to deliver on that promise.
We’re proud of these steps, but more than anything, we’re grateful. We wouldn’t be here without the trust you place in us, and we don’t take that lightly.
This presentation is not an offer or a solicitation to buy or sell securities. The information contained in this presentation has been compiled from third-party sources and is believed to be reliable; however, its accuracy is not guaranteed and should not be relied upon in any way whatsoever. This presentation may not be construed as investment, tax or legal advice and does not give investment recommendations. Any opinion included in this report constitutes our judgment as of the date of this report and is subject to change without notice.
Additional information, including management fees and expenses, is provided on our Form ADV Part 2 available upon request or at the SEC’s Investment Adviser Public Disclosure website, www.adviserinfo.sec.gov. Past performance is not a guarantee of future results.